In Vietnam, it is permitted to use the Chinese language in the advertisement programs? Using both Vietnamese and foreign languages in advertising programs, how is the font size in foreign languages regulated? Hi, I'm an advertising business owner, can you tell me if I can use Chinese in the advertising process? Thanks for your advice. Thanks very much.
In Clause 1 Article 18 of the Law on Advertising 2012, there are regulations on the voice and script in advertisements as follows:
b/ Books, newspapers, websites and publications which are permitted for publication in Vietnamese ethnic minority languages or foreign languages; radio and television programs in Vietnamese ethnic minority languages or foreign languages.
That means that the brand, slogan, trade mark or proper name in Chinese or internationalized words cannot be substituted in Vietnamese may be used in the Chinese language for advertisement in this case.
In Clause 2 Article 18 of the Law on Advertising 2012:
In this case, the font size of the foreign language must not exceed three quarters of the Vietnamese text and must be placed below the Vietnamese text.